GR: Vodafone Greece honored with two Effie awards
Vodafone Greece received two Effie awards, in the framework of the «Effie awards Hellas 2010» institution. More specifically, in the Retail / Distribution / Shops category, one Effie was awarded to Vodafone Shops' Christmas campaign, entitled "This Christmas, it is Vodafone that brings the best presents!" This specific campaign, except for TV spots, also consisted of radio messages, support material in shops and successful below the line actions inside and outside shops.
In the Corporate Communication category, Vodafone received an Effie award for its fresh, creative and Greek style campaign on Network coverage, which stresses the power of communication and brings the people together under the Vodafone network. Apart from TV spots, this campaign was backed by print advertisements, outdoor advertising and below the line actions.
The Effie awards honor the most significant achievements in marketing and communication and are worldwide recognised by communication companies and advertisers, but also parties that contribute to a communication campaign, as unique campaign efficiency assessment awards, paying tribute to strategic thinking, creative expression and results compared to predefined marketing and communication goals.
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