EN: Deutsche Telekom in partnership with Katy Perry
Deutsche Telekom announces today a collaboration with Katy Perry, international pop star. They want to recruit her biggest fans to participate in her official video for the upcoming single release “Firework”.
Included in the campaign’s activities will be Deutsche Telekom’s involvement with her record release concerts in Berlin, Vienna, Warsaw and Budapest along with her support for the company's newly launched sustainability program.
“Life is for Sharing”
Deutsche Telekom has developed this campaign as a way to reinforce and bring their brand claim “Life is for Sharing” alive in a unique way. "Deutsche Telekom is excited to collaborate with Katy Perry to provide a once in a lifetime opportunity for fans to participate in the official music video of their favourite artist" said Wolfgang Kampbartold, Vice President International Communication & Sponsoring at Deutsche Telekom.
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