Internet-based TV is growing with 50% every week
Ericsson ConsumerLab released the results of a recent study called "Multi Screen Media Consumption 2010". Data was collected in China, Germany, Spain, Sweden, Taiwan, the UK and US among more than 300 million consumers.
The results show that people are spending up to 35% of their leisure time watching TV and video content, and that consumers are becoming more aware of new technologies, which creates new patterns of media consumption.
At least once a week, 93% are still watching scheduled "linear" broadcast TV, but more than 70% of consumers surveyed are streaming, downloading or watching recorded broadcast TV on a weekly basis, and 50% are using internet-based on-demand TV/video every week. The consumers are requesting a personalized, easy-to-use, high-quality, on-demand service without commercial breaks.
At the moment the average consumer spends EUR 38 per month on their TV viewing, and almost 60% of that relates to broadcast TV. However, since the time spent watching broadcast TV accounts for only about 40% of the total TV/video consumption, it is clear that consumers are not paying for what they use the most. The study also covers consumers' attitudes to the touchscreen tablet and how it fits into their TV consumption; 37% are very interested in using a tablet as a remote control.
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