The mobile version of Last.fm will be paid
Keen on Last.fm? Many music fans are and surely you now that the online music site Last.fm plans to launch a mobile phone service starting from next week. Well, BBC News announced that the service will be paid. Until now, the site has provided its personalised radio for free for mobiles, making money by placing adverts between songs.
Now users will pay for an ad-free service. Listening via the web will remain free but charging is a "rational" move and "We think that the best experience is ad-free," said Mr. Matthew Hawn, Last.fm's head of product for BBC News. "It's not that we're losing buckets of money on our service... but we're trying to make rational decisions about our business model."
From next Tuesday the new mobile service will cost £3 a month, a price which will allow users to listen to personalised radio stations - but not to pick out individual songs. No charges for listening on the Last.fm website still and Microsoft has agreed to subsidise the costs so that users who listen using their Xbox or Windows Phone 7 smartphone will be able to do it for free.
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