Ubisoft reports €600 million sales for Q3
Ubisoft reported its sales for the fiscal quarter ended December 31, 2010. Sales for the third quarter of 2010-11 came to €600 million, up 21.2% (or 14.7% at constant exchange rates) over the €495 million recorded for the same period of 2009-10.
For the first 9 months of fiscal 2010-11, sales totaled €861 million, versus €661 million in the corresponding prior-year period, representing an increase of 30.3%, or 22.5% at constant exchange rates.
Third-quarter sales were significantly higher than the previously issued guidance of around €520 million. This performance reflects the following:
- Solid sales for Assassin's Creed Brotherhood, with over 6.5 million sell-in units.
- An outstanding performance from dance titles, with Just Dance, Just Dance 2, Just Dance Kids, Michael Jackson: The Experience, and Dance on Broadway reaching an aggregate of more than 10.5 million sell-in units during the quarter.
- Ubisoft's successful investment on Kinect, with over 2 million units sold-in, giving the Company 18% market share on this platform in the United States and 21% in Europe.
- Promising launches of CSI: Crime City on Facebook, as well as The Settlers Online in Germany.
In calendar 2010 Ubisoft continued to win market share both in Europe (9.2% versus 7.8% in 2009) and the United States (7.3% versus 5.4%).
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