European Game Market to reach €3.3 billion by 2015
DFC Intelligence estimates that the market for digital game content in Europe is expected to grow to €3.3 billion or a total of 89% compared with €1.7 billion in 2010.
David Cole, DFC analyst, said: "The European market is actually underserved when it comes to digital content. We are finding that performance often comes down to how well a company is able to tackle the many local idiosyncrasies of consumer preferences for distribution and payment."
Europe is a key market for game developers. However, due to the difficulties in reaching the many individual markets, European customers have been largely underserved. One major challenge is understanding the diverse payment options for digital content and how these options vary by country. The content providers that understand and tackle payment issues country-by-country are the ones likely to be most successful in Europe.
The report examines actual transaction data from over 300,000 consumers in 27 European countries. A survey was also conducted of over 2,800 PC gamers in Europe and it was found that over 76% had purchased a full game via digital delivery.
Andrew Schneider, Live Gamer President, said: "Gamers are willing to purchase games online and engage in microtransactions. However, we find that one of the biggest considerations for consumers is the ease of payment processing. Publishers that offer the most flexibility in payment options tend to be far more successful at revenue optimization.
Comments
You have to login to comment! If you do not have an account you can register here !