BG: Rally driver Krum Donchev in GLOBUL's new ad campaign
GLOBUL launches an exclusive advertising campaign featuring rally driver Krum Donchev as part of the national Drive Safely! Use hands-free! initiative. The four-time Bulgarian rally champion is an official ambassador of the operator's drive safety campaign and GLOBUL Rally Team pilot.
Krum Donchev headlines the new communication campaign not only as a professional racer but also as a responsible driver in his personal life. The TV commercial for the campaign features the family of the popular rally driver - his wife Tsvetelina and their sons Boris and Georgi. The TV spot, which includes frames from Rally Serbia 2011, was shot in Bulgaria and Serbia.
The ad campaign aims to encourage responsible driving and to show that all drivers, no matter of their experience and knowledge, should be careful behind the wheel. In the TV spot Krum Donchev gives personal tips for safe driving both on the racing path and in the city.
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